Madden 11: Media $ Info

http://xbox360.ign.com/articles/107/1073240p1.html

EA Sports Plans To Digitize Madden Consumer
Microtransactions, subscription model mentioned.

"What we're starting to do now is actually start to see growth on next-gen platforms, and perhaps more importantly you're going to see digital subscriptions, digital microtransactions; all those things that we seem to be able to drive hard against all our franchises, against the Madden consumer."

Moore stated that every iteration of Madden typically sells around six million units. The company is looking at ways to generate more revenue from that install base every year.

"What you should be looking for from me is 'How do I get an extra $4 or $5 dollars?', which is high margin digital revenue from that install base rather than continue to sell more packaged goods," he said.

EA better bring back the standard camera if they want me to make the initial purchase of Madden 11 - they can kiss my ass with the digital stuff.

bad link?