NPD Sales Results for April 2010

   Data care of NPD Group

Reporting Period:  4/04/2010 through 5/01/2010

PlayStation 3 180.8K

PSP 65.5K

Xbox 360 185.4K

Wii 277.2K

Nintendo DS 440.8K

1. TOM CLANCY’S SPLINTER CELL: CONVICTION* 360 UBISOFT Apr-10 486.1K

2. POKEMON SOULSILVER VERSION NDS NINTENDO OF AMERICA Mar-10 242.9K

3. NEW SUPER MARIO BROS. WII WII NINTENDO OF AMERICA Nov-09 200.3K

4. POKEMON HEARTGOLD VERSION NDS NINTENDO OF AMERICA Mar-10 192.6K

5. GOD OF WAR III* PS3 SONY Mar-10 180.3K

6. WII SPORTS RESORT W/ WII MOTION PLUS* WII NINTENDO OF AMERICA Jul-09

7. BATTLEFIELD: BAD COMPANY 2 360 ELECTRONIC ARTS Mar-10 166K

8. WII FIT PLUS W/ BALANCE BOARD* WII NINTENDO OF AMERICA Oct-09

9. JUST DANCE WII UBISOFT Nov-09

10. SUPER STREET FIGHTER IV PS3 CAPCOM USA Apr-10 143K

*. SUPER STREET FIGHTER IV 360 CAPCOM USA Apr-10 108K

(*includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)

---------------------

Analysis from NPD's Anita Frazier:

			Originally Posted by Anita Frazier:

			Overall

"The industry experienced its worst year-over-year decline in April
since July '09, and the fourth largest year-over-year percentage
decline ever after September 2000, June '09 and July '09."

"Some of the decline is explained by the shift of Easter timing. In
April '09, consumers attributed $55 million of industry sales to Easter
as a purchase occasion, which would account for about 21% of the
decline from last year since Easter purchasing happened in March this
year."

"Across hardware, software and accessories, the PS3 platform is the
only one to have enjoyed growth over last year for both the month of
April and year-to-date."

"The portable side of the industry contributed more than its fair share
to the industry decline. The portable business across hardware,
software and accessories accounted for 25% of total industry dollar
sales in April but declines in portable sales compared to April '09
accounted for 61% of the total industry decrease".

Hardware

"The PS3 and the Xbox 360 both enjoyed a unit sales increase over last
April while all other systems declined. Compared to March '10 on an
average sales per week basis, all platforms declined between 37% and
63%. Inventory at retail could be playing a role in some of the
systems' decreases."

"Of the platforms that declined versus year ago, the NDS accounts for
71% of the decline. Keep in mind that the NDS sold over 1 million units
last April. Even with the decline, the DS was the best-selling hardware
system for the month."

"Among the platforms that increased over last year, the PS3 and the
Xbox 360, the PS3 accounted for 84% of the total unit sales increase."

"The NDS is approaching the PS2 as the best-selling hardware system of
all time, and by October or November of this year, it should meet or
exceed the install base of the PS2."

Software

"A big contributor to the decline in software sales comes from the
March '10 new releases, which fell off more dramatically than did last
year's March releases. In aggregate, March '09 new releases dropped off
by 54% in April '09 sales, while this year, new releases in March '10
dropped off by 75% in April."

"The April software sales were more concentrated among the top-selling
games than they were last year and April '10 new releases sold more
units than did last April's new releases so it wasn't the top-selling
games or the new releases that were at the heart of the software
decline. Those compare very favorably to last year."

"The genres we loosely group under the umbrella of "casual" games
(Action Oriented Racing, Fitness, Multiple/Other Sports, Music/Dance
Games, Party Games, Platform/Scrolling Character) comprised only 24% of
software dollar sales in April 2010 as compared to 36% last April, and
indication that more core content shored up better than did some of the
more casual or non-traditional content."

Accessories

"Of course we know that there is game content sold and revenue
generated via digital distribution. As one point of reference in that
regard, this is the second consecutive month that the Xbox Live 1600
point game card was the best-selling accessory item for the month."

Author	Message Share Topic Printable Version Delicious Digg Facebook Furl Google Boomarks Google Buzz MySpace Newsvine reddit StumbleUpon Translate Twitter Windows Live Yahoo Bookmarks Topic Search Topic Options Post Reply Create New Topic
Brent Members Profile Send Private Message Find Members Posts Visit Members Homepage Add to Buddy List Legend Joined: 01-26-2006 Location: Texas Online Status: Offline Posts: 6677	Post Options Post Reply Quote Brent Report Post Quote Reply Topic: NPD Sales Results for April 2010 Posted: 05-13-2010 at 9:45pm
	Data care of NPD Group Reporting Period: 4/04/2010 through 5/01/2010 PlayStation 3 180.8K PSP 65.5K Xbox 360 185.4K Wii 277.2K Nintendo DS 440.8K 1. TOM CLANCY’S SPLINTER CELL: CONVICTION* 360 UBISOFT Apr-10 486.1K 2. POKEMON SOULSILVER VERSION NDS NINTENDO OF AMERICA Mar-10 242.9K 3. NEW SUPER MARIO BROS. WII WII NINTENDO OF AMERICA Nov-09 200.3K 4. POKEMON HEARTGOLD VERSION NDS NINTENDO OF AMERICA Mar-10 192.6K 5. GOD OF WAR III* PS3 SONY Mar-10 180.3K 6. WII SPORTS RESORT W/ WII MOTION PLUS* WII NINTENDO OF AMERICA Jul-09 7. BATTLEFIELD: BAD COMPANY 2 360 ELECTRONIC ARTS Mar-10 166K 8. WII FIT PLUS W/ BALANCE BOARD* WII NINTENDO OF AMERICA Oct-09 9. JUST DANCE WII UBISOFT Nov-09 10. SUPER STREET FIGHTER IV PS3 CAPCOM USA Apr-10 143K . SUPER STREET FIGHTER IV 360 CAPCOM USA Apr-10 108K* (includes CE, GOTY editions, bundles, etc. but not those bundled with hardware) --------------------- Analysis from NPD's Anita Frazier: Originally Posted by Anita Frazier*: Overall "The industry experienced its worst year-over-year decline in April since July '09, and the fourth largest year-over-year percentage decline ever after September 2000, June '09 and July '09." "Some of the decline is explained by the shift of Easter timing. In April '09, consumers attributed $55 million of industry sales to Easter as a purchase occasion, which would account for about 21% of the decline from last year since Easter purchasing happened in March this year." "Across hardware, software and accessories, the PS3 platform is the only one to have enjoyed growth over last year for both the month of April and year-to-date." "The portable side of the industry contributed more than its fair share to the industry decline. The portable business across hardware, software and accessories accounted for 25% of total industry dollar sales in April but declines in portable sales compared to April '09 accounted for 61% of the total industry decrease". Hardware "The PS3 and the Xbox 360 both enjoyed a unit sales increase over last April while all other systems declined. Compared to March '10 on an average sales per week basis, all platforms declined between 37% and 63%. Inventory at retail could be playing a role in some of the systems' decreases." "Of the platforms that declined versus year ago, the NDS accounts for 71% of the decline. Keep in mind that the NDS sold over 1 million units last April. Even with the decline, the DS was the best-selling hardware system for the month." "Among the platforms that increased over last year, the PS3 and the Xbox 360, the PS3 accounted for 84% of the total unit sales increase." "The NDS is approaching the PS2 as the best-selling hardware system of all time, and by October or November of this year, it should meet or exceed the install base of the PS2." Software "A big contributor to the decline in software sales comes from the March '10 new releases, which fell off more dramatically than did last year's March releases. In aggregate, March '09 new releases dropped off by 54% in April '09 sales, while this year, new releases in March '10 dropped off by 75% in April." "The April software sales were more concentrated among the top-selling games than they were last year and April '10 new releases sold more units than did last April's new releases so it wasn't the top-selling games or the new releases that were at the heart of the software decline. Those compare very favorably to last year." "The genres we loosely group under the umbrella of "casual" games (Action Oriented Racing, Fitness, Multiple/Other Sports, Music/Dance Games, Party Games, Platform/Scrolling Character) comprised only 24% of software dollar sales in April 2010 as compared to 36% last April, and indication that more core content shored up better than did some of the more casual or non-traditional content." Accessories "Of course we know that there is game content sold and revenue generated via digital distribution. As one point of reference in that regard, this is the second consecutive month that the Xbox Live 1600 point game card was the best-selling accessory item for the month."