NPD July 2010 - NCAA Tops the charts (x2)

Originally Posted by Anita Frazier:

Overall

"While video game retail sales show a very slight decline versus last July, we have to consider the success of Starcraft II this month, which helped the PC games category to realize a 103% increase in dollars over last July. PC Games and video game industry sales combined for an increase of 4% in revenues as compared to July'09."

Hardware

"The PS3 and the Xbox 360 platforms both saw significant increases over July'09. In fact, Xbox 360 was the top-selling hardware platform for the month, driven by sales of the new slim format SKU. It's the first time since September '07 (Halo 3 launch) that the 360 was the top-selling hardware platform."

Software

"The top selling video game for the month, combining platforms, was NCAA Football 11 at 692K units. Achieving even better results this month was Starcraft II (PC), which sold 721K units at retail in July."

"LEGO Harry Potter was the second best-selling game for the month with 401K units across all platforms. It bested its intro month sales in June of 355K, although it must be noted it released late in June. In just over a month at retail, it has already sold enough to put it just outside of the top 20 games year-to-date."

Accessories

"The Xbox 360 1600 point card was the best-selling accessory SKU for the fifth consecutive month. The general success of the Points and Subscriptions cards category within Accessories points to the activity that is happening in the industry outside the traditional retail channel."