Beware what score you dole out reviewers

Kotaku chimes in


We've heard an unsettling rumor today from an anonymous tipster that longtime game reviewer Jeff Gerstmann from Gamespot has been let go. That wouldn't necessarily be newsworthy, but the conditions under which he was allegedly dismissed were. According to the source, Gerstmann was fired "on the spot" due to advertiser pressure for his review of Eidos' Kane & Lynch: Dead Men. A visit to Gamespot shows that the Xbox 360 and PlayStation 3 game has taken over the site very prominently, with backgrounds and multiple banner ads all pitching Kane & Lynch. Allegedly, publisher Eidos "took issue with the review and threatened to pull its ad campaign."

Jeff's review was certainly less than glowing. He assigned the game a 6.0, otherwise known as "Fair" on the Gamespot scale. The game is currently enjoying a Metacritic score in the 65 to 69 range, which the site describes as "mixed or average reviews." According to our tipster, it wasn't necessarily the score that was reason for Gerstmann's rumored axing, but the "tone" of the review.

Gerstmann has been no stranger to controversial reviews, as his scores of 10 for Tony Hawk's Pro Skater and 8.8 for The Legend of Zelda: Twilight Princess had sensitive internet users up in arms. It's now possible that many bitter fanboys may have had their wishes for his firing granted.

As our tipster points out, if the rumor is true, it could point to a distressing precedent at Gamespot and parent company CNet. "As writers of what is supposed to be objective content, this is our worst nightmare coming to life," wrote the tipster.

Our efforts to confirm the story with Gamespot hasn't proved successful. Our current requests with PR, Gerstmann and other CNet contacts have either gone unanswered or yielded a "no comment."

Well it is definately all too real.

Plus if you scoot back a few months EA was putting restrictions on reviewers for the Madden 08 review. Only 9/10 or higher gets posted on Madden Eve. While this kinda stuff has always been around, this might be the camel that breaks the camels back.  Big bad CNET (remember they are the ones responsible for this) took advertising money over integrity.

This is a garbage move by Cnet, if the speculations on the 'why of it' are true.

BD, did that link to the video director's blog originally have text?  It's just a pic, now.

There is a little snippet "it's been real."  under the image.   That was all he wrote.

More info popping up Penny Arcade added some text to the comic.

It's been a couple weeks discussing reviews and reviewers around here, but somewhere along the way I neglected to mention that their job is essentially impossible. The 7-9 scale they toil under is largely the result of an uneasy peace between the business and editorial wings of the venue. No matter what score they give it, high or low, they're reviled equally by the online chorus. Apparently, even when they do it right they're doing it wrong.

Jeff Gerstmann is no stranger to controversy. In general terms, Gamespot can be relied upon to give high-profile games scores which are slightly lower than their counterparts elsewhere. It's almost as though there is an algorithm in place there to correct the heady rush associated with cracking open an anticipated new title. Gerstmann's 8.8 review of Twilight Princess cemented his reputation as a criminal renegade with no law but his own, even though he gave the game an 8.9 - a nine, essentially - out of ten.

I will tell you the Gerstmann Story as we heard it. Management claimed to have spoken to Jeff about his "tone" before, and no doubt it was this tone that created tensions between their editorial content, the direction of the site, and the carefully crafted relationships that allowed Gamespot to act as an engine of revenue creation. After Gerstmann's savage flogging of Kane & Lynch, a game whose marketing investment on Gamespot alone reached into the hundreds of thousands, Eidos (we are told) pulled hundreds of thousands of dollars worth of future advertising from the site.

Management has another story, of course: management always has another story. But it's the firm belief internally that Jeff was sacrificed. And it had to be Jeff, at least, we believe, precisely because of his stature and longevity. It made for a dramatic public execution that left the editorial staff in disarray. Would that it were only about the 6.0 - at least then you'd know how to score something if you wanted to keep your Goddamned job. No, this was worse: the more nebulous "tone" would be the guide. I assume it was designed to terrify them.

For Gabriel, this tale proves out his darkest suspicions. People believe things like this anyway, but they don't know it, and the shift from intuitive to objective knowledge is startling.  I think it rarely gets to this point. The apparatus is very tight: there are layers of editorial control that can massage the score, even when the text tells a different tale. A more junior reviewer might have seen their Kane & Lynch review streamlined by this process, divested of its worrisome angles and overall troubling shape. It was Jeff Gerstmann's role high in the site's infrastructure that allowed his raw editorial content to pierce the core of the business.

(CW)TB out.

More interesting news posted at 1up


Jeff's been overseeing GameSpot's reviews for over a decade, and publisher complaints (of which there have been many -- I would know, I worked there years ago) never affected policy.

October 27th, the guy who launched such fine publications as Stuff and Maxim takes over GameSpot.

You figure it out.