Microsoft planning an exclusive TV channel for Xbox Live subscribers? While gaming consoles have been adding existing video services to
their roster of Internet content — like Netflix’s on-demand video
streaming — http://www.bloomberg.com/news/2010-04-21/chernin-said-to-pitch-tv-channel-for-microsoft-s-xbox-live-gaming-platform.html - Bloomberg is reporting that Microsoft may have a slightly different idea in mind for its Xbox Live subscribers.
The tech giant is mulling a dedicated TV channel that will be
available to exclusively to Xbox 360 gamers, possibly with the Xbox Live
subscription going up $1 or $2 per month. At least that was a proposal
from Peter Chernin, a former News Corp. president who is pitching the
channel idea.
The channel would offer a mix of new shows and reruns, though there’s
no info on exactly what content would appear. Chernin has a deal with
Fox’s TV and movie arm, so presumably that studio’s assets would be
involved. He even approached Conan O’Brien about the channel before the
late-night host was wooed by TBS.
Generally, premium content needs to be of high quality and in scarce
supply in order to succeed, so Chernin and Microsoft would really need
to come up with something major in order to get subscribers stoked about
upping their $7.99 monthly subscriptions. Any ideas of what they could
do with a TV channel that would justify the rate increase? Let us know
in the Comments section. Source: http://www.zdnet.com/blog/home-theater/microsoft-planning-an-exclusive-tv-channel-for-xbox-live-subscribers/4433 - ZDNet.com
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